It isn’t just about where, it’s about who.

When tourists spend time and money traveling to a destination, they not only focus on the sites and attractions, but on how they’re treated by the locals.

In a competitive tourism market, the Tobago Tourism Agency Limited (TTAL) is committed to increasing the marketability of the Destination Tobago brand.

Investing in customer service helps any brand in building loyal customers, who then have the power to help a brand in acquiring new customers, through word-of-mouth marketing.

In February, 23 individuals became certified as workshop leaders in the Tobago Industry Customer Service Training programme. As workshop leaders, these individuals will help in the development of a standard of excellent customer service on the island. The training programme is a partnership between TTAL and customer service industry leader, Uplifting Service.

While led by TTAL, training for the Tobago Industry Customer Service Training programme, will be rolled out by local partner, the Tobago Hospitality and Tourism Institute (THTI) over the next 3 years beginning this month (March 2022). The initiative will also include projects that support successful service culture change, inclusive of public awareness campaigns, service measures and metrics, and both service recognition and rewards.

Interested individuals or organizations can request training through THTI by contacting 313-0456 or customer.training@edu.tt.